… issues: (1) the influence of relational governance on perceptions of relational behaviors, and
(2) the influence of relational behaviors on perceptions of goal alignment and performance. …

… exchange behavior with poles labeled discrete and relational… in studies of interfirm exchange
using various definitions and … original conceptualization of relational exchange. The most …

… , relational exchange theory suggests that asset specificity enhances the trust between
partners, which in turn leads to more cooperative behavior … of relational exchange theory more …

… They are no doubt correct when they describe the trend toward relational exchanges in many
… Adoption behavior or behavioral change will take place if the recommended behavior is …

Purpose Reciprocity has traditionally been overlooked in social exchange models of inter-firm
relationships. Therefore, this research integrates reciprocity and its antecedents into a …

… These results support the relational exchange paradigm. Findings for relative asymmetry
were not … affects each party's motivation, behaviors, and perceptions in the exchange. …

… Soft factors such as the customer‐directed behaviors a supplier demonstrates are generally
… the relational exchange framework, this paper examines the impact of relational behaviors …

… empirically the influence of relational norms (solidarity, role integrity, information exchange)
and trust on customer satisfaction in interfirm exchange relationships. Responses describing …

… aspects of an exchange (ie, relational drivers) that influence the interfirm relationship's ability
to … , may take longer to develop but have a pervasive impact on many exchange behaviors. …

… in repeated exchanges because covert behaviours seeking … coexist in repeated inter-firm
exchanges. Economic-based … execution of long-term relational exchanges and are critical in …