… in maintaining and building customer’s relationships in Jordanian banks. In other words, …
-term relationships with current customers and building relationships with new customers. …

… of CRM on customer satisfaction in banking industry of Jordan. The population of the present
study is customers of Jordanian banks operating in Amman city, the capital of Jordan. 528 …

… The population of this research includes all employees of the thirteen Jordanian Commercial
Banks (CBJ directory of banks). To select the sample of this study, a convenience sampling …

… the relationship between customer relationship management and service quality of Jordan
… culture are the most influential dimensions in the services quality of Jordan banks sector. …

… banks in Jordan promote long-term strategies in an effort to attract and retain loyal customers.
… This close customer relationships can bring some disadvantages to service workers where …

… study consists of Jordanian commercial banks (13 banks). … head of departments in Jordanian
commercial banks. Out of 150 … Customer Relationships Management (key customers focus, …

… , customer relationship management is an approach that makes it necessary to form long-term
relationships with customers … on the customers of Jordan Ahli Bank and Bank Al Etihad on …

… banks in Jordan, namely: Jordan Islamic Bank … Jordanian dinars. For the year 2021, its net
profit after tax was about 59 million dinars. Its assets were approximately 6 billion Jordanian …

… customers base, since not all existing customer relationships are worth keeping Therefore,
relationship marketing aims to establish and maintain a solid base of loyal customers who are …

… company towards its customers) at the banks customers in Jordan. In … banks managements
in Jordan must launch strong advertising promotion campaigns, through which the customers …