Data-driven machine learning and neural network algorithms in the retailing environment: Consumer engagement, experience, and purchase behaviors

T Kliestik, K Zvarikova, G Lăzăroiu - Economics, Management and …, 2022 - ceeol.com
… to explore data-driven machine learning and neural network … carried out according to machine
learning algorithms and big … to more thoroughly grasp the consumer journey. Throughout …

Mobile apps meet the smart energy grid: A survey on consumer engagement and machine learning applications

S Chadoulos, I Koutsopoulos, GC Polyzos - IEEE Access, 2020 - ieeexplore.ieee.org
… to bring machine learning approaches closer to smart grid mobile apps so as to optimally
manage consumer flexibility and enhance energy savings through detailed consumer profiling …

[PDF][PDF] REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY

MN Cunha, M Pereira, A Cardoso… - … of Tourism and …, 2024 - gtg.webhost.uoradea.ro
… revolutionize marketing approaches and consumer engagement. The findings from … Machine
Learning (ML) in transforming marketing strategies and enhancing consumer engagement

Consumer engagement via interactive artificial intelligence and mixed reality

EC Sung, S Bae, DID Han, O Kwon - International journal of information …, 2021 - Elsevier
… Findings from our study demonstrate that the quality of AI (ie, speech recognition and
synthesis via machine learning) associated with an augmented object increases MR immersion …

AgileML: A machine learning project development pipeline incorporating active consumer engagement

RM Shukla, J Cartlidge - 2021 IEEE Asia-Pacific Conference on …, 2021 - ieeexplore.ieee.org
… Abstract—Machine learning (ML) project deployments often have long lead times and may
… , a novel machine learning product development lifecycle where the end consumer and …

Consumer engagement: The role of social currency in online reviews

M Kesgin, RS Murthy - The Service Industries Journal, 2019 - Taylor & Francis
… We explore the interplay between social currency (SC) and consumer engagement on
social networks. We use text analyses based on both human coding and machine learning

Prediction of customer engagement behaviour response to marketing posts based on machine learning

Y Dai, T Wang - Connection Science, 2021 - Taylor & Francis
… are social media marketing, customer engagement and machine learning in data science. …
How content characteristics affect consumer engagement with brands on Facebook. SSRN …

Redefining modern marketing: an analysis of AI and NLP's influence on consumer engagement, strategy, and beyond

M Kamal, AS Himel - Eigenpub Review of Science and …, 2023 - studies.eigenpub.com
… Amazon's Product Recommendations and Personalization: Amazon, the e-commerce
giant, has effectively harnessed the power of machine learning and data analytics to create a …

The role of AI in marketing personalization: A theoretical exploration of consumer engagement strategies

SO Babatunde, OA Odejide, TE Edunjobi… - International Journal of …, 2024 - fepbl.com
… Furthermore, it examines the impact of AI on consumer engagement… the impact of AI on
consumer engagement, analyzing how it … intelligence and machine learning. Journal of Computer …

Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program

A Aluri, BS Price, NH McIntyre - Journal of Hospitality & …, 2019 - journals.sagepub.com
… concept of machine learning in the customer engagement-to-… of customer engagement,
showing that machine learning … view customer engagement and use machine learning to predict …