… differences in the use of the marketing tools in the management of small and medium-sized …
Currently, firms rarely use the classic tools of the marketing mix. These tools are used to a …

… Ω the available production means and storage places, Ω the external distribution system of
the SME, Ω the way the marketing function of the SME operates, Ω the purchasing policy and …

… management as a whole, mastering planning tools based on research, objectives, visions
and missions (management) and control tools … and proposal of risk management measures (…

… innovative marketing tool. The study deals with the issue of social media and its influence on
SMEs… of using social media from SMEs, as well as identifying factors that drive social media …

… SMEs. Only a few studies have referred to SMEs when reporting the use of strategic management
tools. As … On the other hand, One-to-one Marketing represented a tool which was rated …

… improves their innovative posture in marketing. The education level of firm … of SMEs. This
research analyzes traditional and technology-enabled marketing tools, and areas of marketing …

… of marketing managers, and existing scales lack measures for constructs in marketing activities
management … To provide appropriate scales for small and medium enterprises (SMEs), a …

… to SMEs in emerging economies and specifically to the traditional marketing tools such firms
… to describe the usage of traditional marketing tools employed by SMEs from a South African …

… a tool that should be taken seriously by SMEs in their marketing strategies, taking the stance
of SMEs – … To explore how SMEs use Twitter in their marketing strategies; 2. To explore their …

… DBM is a marketing tool oriented to databases, increasingly the focus of the strategies of the
… database marketing, in order to extract relevant information to support marketing decisions …