… This paper focuses on the evolution of marketing practice and in particular on the possible
application of artificial intelligence (AI) to strategic marketing decision-making. We use …

… data is used in the new marketing campaign as an Artificial Intelligence solution to find potential
… Therefore, for the marketing team, it is imperative to learn the Artificial Intelligence tools (…

… For instance, one of the authors experimented with reinforcement learning to optimize direct
marketing decisions; the algorithm learned to solicit some individuals every day for months …

… of artificial intelligence (AI) has been a critical influencing factor unleashing the next wave of
enterprise business disruption. Marketing is … marketing approach, strategic decision-making. …

… However, before proceeding to specific STP decisions, marketers need to … intelligences
individually or collectively. We illustrate the use of AI intelligences in various areas of marketing …

… developments in artificial intelligence (AI) and marketing that … latest developments in marketing
using artificial intelligence (AI). … and problems of artificial intelligence and marketing, the …

… considering that there is a scarcity of the research in the literature and the potential of the
combination in making marketing decisions. The research will be addressing this important …

… augment contextual HI for undesirable marketing tasks (GP2a), … marketing decisions (GP2b),
and all AI intelligences can augment feeling HI for better emotional intelligence in marketing…

… is being used in this context, if the use of artificial intelligence has changed the way individuals
and firms make strategic marketing decisions); as well as seeking potential foresight into …

… marketing decision making is a combination of analysis and judgment. As we will see below,
the analytical part of marketing decision … that support marketing decision making. However, …