… Third, we focus on the short run impact of franchise operations on franchise performance in
this study. We matched the data from different sources based on the year it was collected and …

… and (b) What degree of control over marketing activities by … on marketing issues is critical
to franchising performance; and … of control over marketing-related decisions. Theoretically, we …

… Although we do not contest the fact that in the long run the market will reflect economic value…
lead the market (and firm management) to attend to accounting measures of performance (…

… and relationship-marketing theory to explain franchising strategy and performance differences
in … Franchisees make their strategic decisions through their intention to franchise. These …

… performance. The context of the franchise industry differs from other industries, and this paper
… the implications of these findings for researchers and managers in the franchise industry. …

… Increasing the mutual participation in the decisionmaking process gives partners an expanded
… Our results clearly show the benefits of strong marketing partnership to be manifold: • …

… of participative franchising on performance from the … marketing decisions – affective
commitment to the network and network innovativeness on the franchisee relative performance…

… chain operator) the right to market goods or services under its … decision makers who attempt
to maximize performance, it is … considerations when deciding to franchise or company own …

… These poor recruiting decisions in restaurant industries are likely to generate poorer …
variables in our multiple regression model of franchise performance. We were not able to include …

… portfolios, these would include: introduction of new products, mergers and acquisitions,
expansion and consolidation of operations, pricing decisions and marketing programs. …