Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

ML Cheung, GD Pires… - International Journal of …, 2019 - inderscienceonline.com
… as the impact of storytelling and viral marketing on brand knowledge (Landa, 2016; Felix …
brand awareness and image, the integrated effects of SMM activities and traditional marketing

The effect of social media marketing activities on brand awareness, brand image and brand loyalty

Y Bilgin - Business & management studies: an international …, 2018 - bmij.org
… the effect of social media marketing activities on brand awareness, brand image and brand
… aimed to analyze the effect of brand awareness and brand image on brand loyalty in this …

[PDF][PDF] Direct and Indirect Effects of Marketing Effort on Brand Awareness and Brand Image.

ÁF Villarejo Ramos, FJ Rondán Cataluña… - … of Marketing Trends …, 2008 - researchgate.net
… aim of this paper is to find out the effect of the marketing effort, measured by means of the
perceptions of the consumers, on two dimensions of brand equity: brand awareness and brand

Is brand awareness a marketing placebo?

YH Hsiao, Y Hsu, SY Chu… - International Journal Of …, 2014 - search.ebscohost.com
… of brand awareness on placebo effects in marketing through … the placebo effects of brand
awareness on brand attitudes and … the relationship between brand awareness placebo and …

[PDF][PDF] Building brand awareness in the modern marketing environment: A conceptual model

WB Latif, MA Islam, IM Noor - International Journal of Business …, 2014 - researchgate.net
… of brand and branding. Next, we provide components of building brand awareness that
may be treated as a brand awareness programs for which modern marketing environment has …

Social media marketing relations, brand awareness to brand loyalty through the brand image

H Heskiano, TYR Syah… - Journal of Multidisciplinary …, 2020 - kemalapublisher.com
… the effect of social media marketing activities, brand awareness of RSIA X on the brand loyalty
of … The results showed a social media marketing and brand awareness had a positive and …

[PDF][PDF] The effects of emotional marketing on consumer product perception, brand awareness and purchase decision—A study in ho chi Minh City, Vietnam

MN Khuong, VNB Tram - Journal of Economics, Business and …, 2015 - researchgate.net
… have significant brand recognition in brand awareness, this study suggests that marketing
manager of the companies should pay attention and focus on emotional marketing. Moreover, …

[PDF][PDF] Investigating the effect of social media marketing activities on brand awareness

M Arsalani, H Esmaeilkhoo… - … Technology and Science …, 2021 - researchgate.net
… and correct marketing in the social networks. The purpose of this study was to investigate
the effect of marketing activities of the social Medias on the brand awareness which has been …

[PDF][PDF] The internet marketing effect on the customer loyalty level with brand awareness as intervening variables

A Dilham, FR Sofiyah, I Muda - International Journal of Civil …, 2018 - researchgate.net
… in this study is internet marketing has an effect on brand awareness. Based on the … marketing
affect the brand awareness. Indicators that have a significant influence on brand awareness

The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table

DS Kodrat - 2021 - dspace.uc.ac.id
marketing has a significant positive effect on Haroo Table brand awareness, (2) social media
marketing … purchase decisions, (3) brand awareness has a significant positive influence on …