… is to fill a research gap in entrepreneurial orientation and marketing performance by using
… strategy by entrepreneurial orientation in improving marketing performance. Furthermore, it …

… As such, the literature has not addressed how SMEs use marketing information to enhance
firm performance. We also do not know how entrepreneurial orientation shapes the extent of …

… , and business performance (Verhoef and Leeflang 2009), we address how the entrepreneurial
orientation of the firm moderates the interplay between market orientation and marketing …

… importance of either a marketing orientation or an entrepreneurial orientation, the results of
… strive to cultivate both a marketing and an entrepreneurial orientation. Importantly, however, …

… or not entrepreneurial orientation and marketing capability positively influences firm
performance in SMEs and whether or not marketing capability mediates the EO-firm performance …

… In this paper we analyze two firm-level constructs, market orientation (MO) and entrepreneurial
orientation (EO), both extensively discussed in the literature (Baker and Sinkula, 2009). …

… organizations to be better prepared for the market during periods of reduced consumption, …
the constructs entrepreneurial orientation, marketing capability and business performance in …

… performance in a highly competitive environment. Thus, this study aims to re-examine the
effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance … of marketing capabilities …

… investigates the firm performance predictors of Thai SMEs, examining the relationships
among market orientation (MO), entrepreneurial orientation (EO), and firm performance (FP) …

… marketing function, we propose marketing capability as a corresponding entrepreneurial
behavior linking EO to performance … relationship is further moderated by marketing resources. …