… the marketing strategies for the introduction of Beacons technology applications (BLE)
technology in … to BLE technology contributions. Companies are flexible towards adopting new …

… (BLE).The smartphone application detects the location of customers by using BLE technology,
this … In this paper, a highly scalable marketing system using Beacon and the smartphone …

… Based on Bluetooth Low Energy and applied as a real-time positioning system … other
alternative technologies. While other underlining technologies in proximity marketing have rarely …

… approach that uses BLE Technology in Proximity marketing to send marketing messages to
mobile devices near a particular location. Moreover, proximity marketing allows marketers to …

… Bluetooth Low Energy), are currently one of the most widely used proximity marketing
technologies… and select marketing strategies in the scope of implementation of specific proximity …

… technology of Bluetooth Low Energy (Bluetooth 4.0) for proximity marketing at a retail store.
… the need to hire marketing staff and invest in traditional marketing strategies. This process of …

… consumers, and the BLE ecosystem. The paper explores the origins of BLE’s development,
the BLE design principles, and the applications to which it can respond. BLE is discussed in …

… the “success” or “failure” of a marketing technology depends on its ability to hybridize
platforms—as … Bluetooth Low Energy Beacons are a simple technology that at scale can provide a …

… of these technologies, … technologies , Bluetooth Low Energy stands out as an efficient
means of usage in this project. [1] This technology eliminates the requirement of hiring marketing …

… Once the BLE technology is so popular, and both hardware and software is there, it is very
… First, we briefly describe BLE marketing channel and data formats for geolocation beacons, …