… The results of this study indicate that marketing strategy has … service quality have a significant
effect on purchasing decisions. Marketing strategy, trust and perceptions of service quality …

… This study uses 2 (two) exogenous variables, namely marketing strategy and service quality,
then acting as intervening variables is customer satisfaction while for exogenous variables …

… marketing strategy variables and service quality on parents' decisions. In this study, the
dimensions of marketing strategies … Service quality dimensions include reliability, responsiveness…

… clear conceptual distinctions between service quality and satisfaction appear necessary
as differential bases of marketing strategies. This article first reviews how service quality and …

… In this study, open innovation is used as a strategic tool to improve the service innovation …
service innovation. Hence, this study is most suitable to develop strategies for service …

… before drawing conclusions about the nature of service quality in Cretan accommodations.
After this investigation, strategies and implications for the UK holiday market are offered. …

… service quality is important to users when selecting banking services, the effects of perceived
service quality … to understand the aspects of service quality that influence intention to adopt …

… and then propose appropriate marketing strategies for SOEs, … investigates service industries,
perceived service quality and … and the SIPA for marketing strategies are also introduced. …

… expectations will result in the achievement of service quality from the customer’s perspective.
… identifying the dimensions of service quality. Considerable exploratory and empirical work …

… effective marketing strategy and good service quality can be the key factors influencing
sales volume. This study aims to analyze the effect of marketing strategy and service quality on …