… This study aims to empirically test the effect of brand trust on brand commitment and brand loyalty while examining the mediating and moderating roles of brand commitment and brand …
E Severi, KC Ling - Asian Social Science, 2013 - academia.edu
… ) is smaller than the beta value of brand association in equation two (beta=2.297… brand loyalty does act as a mediator in mediating the relationship between brand association and brand …
… concept of brandloyalty and expands brand awareness and brand commitment concepts … relation to brandloyalty. Moreover, the mediation role of commitment in the loyalty model has …
F Ali, S Muqadas - Pakistan Journal of Commerce and Social Sciences …, 2015 - econstor.eu
… which in turn would make customers loyal with the organization. The … to study the effect of trust on brandloyalty with mediation of … which could enhance customer satisfaction and loyalty. …
C Veloutsou - Journal of Consumer Marketing, 2015 - emerald.com
… brand relationship can either mediate between trust, satisfaction, attitude towards the brand and loyalty or … towards the brand contribute to the development of brandloyalty. However, …
… effects. To test for H6, we obtained the indirect effect of social media CBE on brandloyalty … 4 validating the mediationeffect of brand trust indicate that the indirect effect of social media …
BR Bae, SE Kim - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
… shows that brand trust moderates the mediatingeffect of brand love in the relationship between brand experience and brandloyalty. This finding is unique in the brand management …
… brand image (BI), brand personality (BP), and brandloyalty (BL) of local … brands in Malaysia and determine the mediatingeffects of brand trust (BT) on the relationships between brand …
Y He, KK Lai - Total Quality Management & Business Excellence, 2014 - Taylor & Francis
… is to explore the indirect effects of different dimensions of CSR on brandloyalty in a real … and ethical responsibilities of brands may improve brandloyalty through enhancing positive …