… the mediation effect of EBA on the SQ–brand loyalty relationship, an issue that has never
been examined in the extant literature. The mediating effects … can influence their loyalty via the …

… This study aims to empirically test the effect of brand trust on brand commitment and brand
loyalty while examining the mediating and moderating roles of brand commitment and brand …

… ) is smaller than the beta value of brand association in equation two (beta=2.297… brand
loyalty does act as a mediator in mediating the relationship between brand association and brand …

… concept of brand loyalty and expands brand awareness and brand commitment concepts …
relation to brand loyalty. Moreover, the mediation role of commitment in the loyalty model has …

… which in turn would make customers loyal with the organization. The … to study the effect of
trust on brand loyalty with mediation of … which could enhance customer satisfaction and loyalty. …

… brand relationship can either mediate between trust, satisfaction, attitude towards the brand
and loyalty or … towards the brand contribute to the development of brand loyalty. However, …

… effects. To test for H6, we obtained the indirect effect of social media CBE on brand loyalty
… 4 validating the mediation effect of brand trust indicate that the indirect effect of social media …

… shows that brand trust moderates the mediating effect of brand love in the relationship
between brand experience and brand loyalty. This finding is unique in the brand management …

… brand image (BI), brand personality (BP), and brand loyalty (BL) of local … brands in Malaysia
and determine the mediating effects of brand trust (BT) on the relationships between brand …

… is to explore the indirect effects of different dimensions of CSR on brand loyalty in a real …
and ethical responsibilities of brands may improve brand loyalty through enhancing positive …