… propose a comprehensive metric for customer engagement … a metric to be able to evaluate
customer engagement in … do not know exactly what a customer engagement strategy entails, …

… The metric for engagement in Twitter that is proposed … customer engagement in social media
has been recognized, in spite of the potential usefulness of a metric to assess engagement, …

… The focus has been on different aspects like behaviors, attitudes, and metrics for measuring
customer engagement. For example, CE has been discussed from the perspective of …

… The topic of customer engagement has been … about customer engagement and address
the research question: “What marketing research has been conducted on customer engagement …

… surge, customer engagement (CE) has been proposed as a … Customer engagement has
been the focus of marketing … , such as exploring engagement metrics of social networks in the …

… , the role of “customer engagement” (CE) in cocreating customer experience and value is …
a number of root metrics, probably under a dozen. Common root metrics include frequency, …

… customer engagement … customer engagement is driven by satisfaction, positive emotions,
and trust, but not by commitment. Satisfaction is a stronger predictor of customer engagement …

… At the corporate level, this is evidenced by the continued reliance of companies on satisfaction
metrics to assess customer responses to their products and services in the belief that high …

… strategy, firms need to better understand whether to consider CLV, CKV, CRV, or CIV or a
combination of these metrics when targeting customers for win-back. One assumption to test, …

… brand management metric. While traditional metrics, including customer involvement or …
they fall short in isolating the dynamics transpiring in customers’ brand interactions, as does CE (…