… mobile technologies continued to advance, a new platform of advertising known as mobile
advertising (m-advertising… (BI) to use m-advertising by proposing an extension of Unified …

… the mobile advertising landscape is changing nowadays. Second, this research can … mobile
advertisers recognise the salient factors of mobile advertising that can shape the advertising …

… the current challenges and thereby revitalize the advertising market. In this context, … TV
advertising landscape, the new television ecosystem features and its impact in the TV advertising …

… Another, more blurred, horizon for the development of mobile advertising contents is the
impact of mobile social networking. According to Berman (2007), the involvement of user in viral …

… Mobile advertising objectives 174 App advertising 175 Ad networks vs media … landscape
changing incredibly quickly and that mobile is playing a major part in this. In this fast-changing …

… comScore’s MobiLens service, the author will outline the changing dynamics of the mobile
landscape in Canada and how this market is differentiated from the rest of the mobile world. …

… literature on mobile advertising systematically and to … mobile advertising in terms of theories,
contexts, characteristics and methodology to analyse the development of mobile advertising …

… , it is important to investigate how advertising can be defended and how its … of advertising
and the types of advertising should be changed in response to social changes and changes in …

… trends affecting the mobile industry as a whole… changes taking place. The first part of this
chapter identifies and sums up the main trends in a global landscape, namely the role of mobile …

… of advertising might look like. More specifically, we argue that it is more important to understand
how advertising is changing … of advertising that will be fit for a future where advertising is …