… the relationships between social media use, networking capability, and commercialization
… As expected, social media usage and networking capability are positively correlated with …

… media (SM) as a marketing platform in B2B markets has been growing, but there is a lack of
research exploring the development of the social networking capabilities … ’s social media use …

… use of networks (Havnes & Senneseth, 2001), particularly for established businesses like
the ones under the study. For example, Aldrich and Reese (1993) were unable to find any …

… To address the above objectives and research gaps, we use organizational capability … The
influence of dimensions of networking capability in small and medium enterprise performance…

… the networking capability as the element complementing the model of ‘managing in networks’
… we consequently use NC referring to the meaning of capability as introduced in dynamic …

… Social media usage helps a company form direct relationships with customers, intensify …
SNSs enable a large number of users to express themselves and establish social networks. …

… It is supported that social networking helps improve media houses performance [15]. It was
also … The current research sought to use quantitative data to provide an explanation on the …

… This study examined the influence of social media use on business networking quality and
product innovativeness of SMEs. The data for this cross-sectional study were gathered from …

… In addition, this study also tests the capability of social media networks and customer
involvement to enhance the positive effect of social media usage. The data was collected from 253 …

… exists (in terms of the owner's time, and possibly financially); therefore, entrepreneurs
need to be strategic in their use of networks by balancing the potential benefits of …