[PDF][PDF] Online marketing communication

MT Kaur - Biz and Bytes, 2017 - bizandbyte.com
… are the methods which are used by online firms to communicate with the … related to online
marketing communication, itsmethods which are used by online firms as well as types of online

[PDF][PDF] Communication Strategies of Brand Management and Online Marketing of Digital Products

D Fayvishenko, O Mitchuk, I Lorvi… - Economic …, 2023 - academia.edu
… of the brand management communication strategy and its role in the online marketing of digital
… involves the use of three structural types, namely: Market communication strategy means …

[PDF][PDF] Digital marketing communication strategies: the case of indonesian News 'Portals

NA Dwityas, A Mulyana, S Hesti… - International Journal of …, 2020 - academia.edu
… of digital marketing communication strategy employed by … of digital marketing communication
strategy for Kompas.id in … direct marketing, and events on online or digital platforms as: …

Social Networks: the online marketing communication strategies for attracting customers in the digital age

สุ รี รักษ์ วงษ์ ทิพย์ - MUT Journal of Business Administration, 2018 - so04.tci-thaijo.org
Nowadays, information technology has constantly advances with enhancing, Social media
communications that play an increasingly important role in every organization. So, social …

[PDF][PDF] Marketing communication strategies for generation Y–millennials

L Naumovska - Business Management and Strategy, 2017 - researchgate.net
… age groups ensures solid base for marketers aiming to create more effective marketing and
brand communications strategies and designing communication messages. (Howell, 2012) …

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Y Rashkova, L Moi, E Marku… - … Communications, 2023 - Taylor & Francis
… media communication strategies of IBs, we contribute to the marketing communication
literature by conceptualizing key global integrated online marketing communication strategies. In …

[PDF][PDF] Revealing online media marketing communication strategies on instagram and whatsapp during COVID-19 pandemic (Case study at MSME in Malang, East …

N Nadzira, S Setiyawan, W Wiyarni - … Journal of Business Marketing and …, 2020 - ijbmm.com
… Based on this information, it can be seen that this case study research aims to describe the
marketing communication strategy using online media Instagram and Whatsapp at MSME’s …

[HTML][HTML] A review and analysis of the role of integrated marketing communication message typology in the development of communication strategies

T Mudzanani - African Journal of Marketing Management, 2015 - academicjournals.org
… paper proposes that communication strategies should be … in the development of communication
strategies a literature … structure of developing communication strategies. An organisation …

[PDF][PDF] Effect of online marketing strategies on performance of telecommunication companies: A case of Safaricom Limited

PM Mathenge - International Academic Journal of Information Systems …, 2017 - iajournals.org
Online marketing is used worldwide and has recorded numerous success stories. There are
different online marketing strategies that … Two of these strategies are promotion and product …

Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms

CW Chen, CC Shen, WY Chiu - Industrial Marketing Management, 2007 - Elsevier
… We explore the strategies for designing messages (ie, what to say) according to
informational/transformational and elaborational/relational dimensions and propose that high-tech …