… Live streaming selling is setting off new waves worldwide, especially in China. Considering
… price, this paper investigates the optimal decisions of platform's recommending effort and …

… Under decentralized decision case, we first analyze the optimal decision in the second
stage, where the streamer decides his recommendation effort after observing the price discount …

… In this paper, we develop two decision models for retailers to sell goods through a single …
and live-streaming room; we also present the optimal decisions of pricing and live-streaming …

… Our research delves into the long-term strategic decision-making within the realm of live
streaming e-commerce, employing evolutionary game theory to identify evolutionarily stable …

… In this section, we analysis the impact of opening a live streaming shopping channel on
the operating decisions and supply chain performance by comparing equilibrium outcomes …

… live-streaming platform as a decision variable to study the optimal decision problem of the
live-streaming … gap by investigating the optimal decision problem of the supply chain of the live-…

… This paper investigates three common sales modes with live streaming commerce, including
e-… Next, we substitute these optimal decisions into profit functions respectively to get optimal …

… In this subsection, we first discuss the impact of promotional activities in a live-streaming
room, then we investigate the host’s optimal decision on the depth and timing of the promotion. …

… live streaming e-commerce supply chain members and contribute to the further development
of live streaming e… Through this model, we provide suggestions for optimal decision-making …

… is live streamer. This study aims to investigate the impact of live-streaming selling on the e-seller’s
optimal decisions, our findings show that introducing the live-streaming channel …