… -driven, over-the-top (OTT) streaming platforms that bypass the traditional distribution
channels. … the adoption of OTT platforms. This literature review is the first one in the domain of …

… , after describing the distribution strategies used by streaming platforms, to evaluate which
strategies are most profitable for companies and what are the implications of the strategies for …

… As OTT platforms grow, online video advertising is also growing … platform opened new
distribution channels in the country. For content distribution, the launch of the global OTT platform …

… In this paper, we analyze Netflix’s strategic expansion and meteoric growth in Canada, and
… ’s Talk TV” hearings determined that over-thetop video streaming did not represent an immedi…

… explain their current prudent approach to online content and distribution strategies. First,
even though … , which like television broadcasting, are very much fragmented over the different …

… over-the-top (OTT) Internet and mobile video streaming services is a major development in
the distribution, … This strategy takes advantage of the many MLB games that are played across …

… In section third, we present the methodology and search strategy… based on the distribution
of articles over the years. We … ”, “OTT services” “OTT and streaming” and “over the top and …

… , consumers of online streaming platforms care more regarding … Further, this impacts
distribution agreements and … ’s marketing strategy of similar importance. The items that comprise …

… The evidence shows that traditional operators are also launching proprietary channels of
online content which can be observed among providers using ADSL technology, as well as …

The decoupling of content and distribution platform has … means television has become a
strategic highland for relevant … It then zooms in onto the case of over-the-top streaming as a …