… emotional response in the context of the political discourse of daily newspapers. Furthermore,
it is … that such emotional involvement can facilitate the construction of political reality. The …

… emotional rhetoric in political text. In the second part, then, it empirically measures determinants
of emotional language in political discourse. … salience of contested political issues while …

… that metaphors perform in the political discourse of daily newspapers and mechanisms that
… from the political discourse of daily newspapers can provoke an actual tangible emotional …

… Observers commonly argue that emotional appeal is critical for persuasive communication
… , and politics. This raises a practical question: How can appeals to emotion be accomplished …

… emotion is not expected in formal discourse, emotional appeals are often found in political
discourse to … The same emotional appeal is used as a reinforcing argument towards the ad…

… , drawing on neurophysiological research to conclude that politics is “about … political leaders
and aspiring political leaders attempt to mobilize both gender and emotion in their discourse…

… emotions with examples from political discourse. Emotions are often manipulated by political
… A positive future is emotionally appealed to by referring to the genealogical line of the …

… politicians, political discourse is a complex linguistic phenomenon which is directly or indirectly
aimed at distributing, exercising the political … It creates an emotional appeal to the society …

… One finding that is of special interest to the present study is Savoy’s (2017b) discovery of a
higher frequency of negative emotion words by Trump than by Clinton. While some political …

… rhetorical approach to the emotional appeal couples well with … emotions work in political
discourse. In today’s emotively charged political rhetoric, understanding how emotional appeals …