… and social media marketing. Accordingly, the special issue … our understanding of digital and
social media marketing from … Digital marketing activities and practices can be affected by a …

… The aim of this text is to provide you with a comprehensive guide to the concepts, techniques
and best practice to support all the digital marketing processes shown in Table P.1. This …

… can really benefit from Digital Marketing such as search … marketing (SEM), content marketing,
influencer marketing, … of online marketing with conventional traditional marketing practices, …

… impact on dynamic development of a digital marketing. Therefore, manners of reaching …
In the article, the author presented the essence of digital marketing together with its assets, …

… The current practices of digital marketing are both for the benefit of the advertiser and the …
marketing agencies have had to adapt their new practices and expand their digital marketing …

… ➢ Social Media Marketing: This practice promotes your brand and your content on social
media channels to increase brand awareness, drive traffic, and generate leads for your …

… demands changes in marketing practice and theory [1]. From a historical perspective, it is
clear that all types of companies have had to adapt all their business practices to the availability…

… and practice of digital marketing has … digital marketing capabilities in industrial firms. From
this analysis, we identify four themes: channels, social media, digital relationships, and digital …

… digital marketing and discuss the following topics: ◾ What do we mean by direct and digital
marketing… ◾ Multi-channel marketing ◾ Principles of direct and digital marketing (TICC) ◾ The …

… With real- world case studies to illustrate digital marketing in practice and exercises to help
… resource will prepare you to undertake digital marketing across a variety of organizations. …