… Effective strategic change has become essential for the survival of printing firms in Nairobi
Kenya. The study revealed that firms experienced success in strategic change. The study …

… to survive a business environment, firms that fail to adapt or is too slow to … Firms may fail
to adapt due its implementation strategy while successful implementation of the new strategy …

… printers are not a part of the process, by definition. However, this chapter also provides some
ways that printers … action items and strategies that proactive printing company owners and …

… The success of internationalisation may be affected by the initial motivation, the mode of …
This study’s respondents indicated that for the larger printing firms, there are tangential …

… strategies that can help small firms alleviate the negative impact of the Covid-19 crisis. We
tested six strategies (… In particular, we identified combinations of these strategies that may lead …

… not a successful competitive strategy for the case firms but that … printing industry in Sweden
and a widely used strategy. To work with a full service firm is appreciated by the printing firms’ …

… For example, we anticipated that external strategic pressures might be influencing executives…
Through two Malaysian printing firm case studies, we explored the challenges faced by the …

… One of the strongest findings from these cases was that leadership and personal
commitment of the members of the firm were critical to the success of environmental strategy …

… This paper focuses on how two local firms in the first category… In line with its strategy to
encourage manuscript submission … to be more successful than other printing firms which are …

The general objective of the study was to investigate the effects of marketing strategy on
sales performance of registered commercial printing firms. The marketing mix theory and …