[PDF][PDF] Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer

ME Malik, MM Ghafoor, HK Iqbal, U Riaz… - International Journal of …, 2013 - academia.edu
… Alpha and Pearson correlation for brand awareness, brand loyalty and purchase intentions
based on the data collected from 220 respondents. For brand awareness mean value of 220 …

The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y

BKPD Balakrishnan, MI Dahnil, WJ Yi - Procedia-Social and Behavioral …, 2014 - Elsevier
… medium toward brand loyalty and purchase intention in … in promoting brand loyalty and
product purchase intention through … This research provides a guideline for global brand players …

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

P Foroudi, Z Jin, S Gupta, MM Foroudi… - Journal of Business …, 2018 - Elsevier
… This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …

Effects of brand image on purchase intention and brand loyalty: Focused on mediating role of the brand trust

JS Han - Culinary science and hospitality research, 2017 - koreascience.kr
… Replacement) brand image on purchase intention and brand loyalty. In addition, the mediating
role of brand trust was also examined between purchase intention and brand loyalty. This …

The impact of perception related social media marketing applications on consumers' brand loyalty and purchase intention

A Ceyhan - EMAJ: Emerging Markets Journal, 2019 - emaj.pitt.edu
… of brands on Instagram pages and their impact on brand loyalty as well as purchase intention.
… According to research findings, the functional value, hedonic value and self-brand image …

[PDF][PDF] Impact of social media marketing on purchase intention and brand loyalty: Evidence from Indonesia's banking industry

P Laksamana - International Review of Management and …, 2018 - dosen.perbanas.id
… of social media marketing towards purchase intention and brand loyalty. The context of the
… to purchase intention and brand loyalty. Hence, brand loyalty affected by purchase intention

Private labels: The role of manufacturer identification, brand loyalty and image on purchase intention

C Calvo Porral, MF Lang - British Food Journal, 2015 - emerald.com
… private label brand that influence consumers’ loyalty and purchase intention; along with
the influence of the manufacturer identification on the product package on purchase intention. …

Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping

L Machi, P Nemavhidi, T Chuchu, B Nyagadza… - International Journal of …, 2022 - ssbfnet.com
… the impact of brand awareness, brand loyalty and brand attitude on purchase intention in
online … in which brand awareness, brand loyalty and brand attitude acted as predictors while …

[PDF][PDF] The influence of brand loyalty on cosmetics purchase intention of Iranian female consumers

KH Hanzaee, L Andervazh - Journal of Basic and Applied Scientific …, 2012 - Citeseer
… on Iranian females purchase intention. This … brand loyalty on Iranian female on purchase
intention. The objective of this study is to brand loyalty factors on consumers' purchase intention

[PDF][PDF] The effects of social media marketing antecedents on social media marketing, brand loyalty and purchase intention: A customer perspective

BMA Almohaimmeed - Journal of Business and Retail …, 2019 - researchgate.net
… marketing, brand loyalty and purchase intention. Furthermore, … on brand loyalty and purchase
intention. Finally, the study seeks to identify the effect of brand loyalty on purchase intention