[PDF][PDF] The effects of social media marketing antecedents on social media marketing, brand loyalty and purchase intention: A customer perspective

BMA Almohaimmeed - Journal of Business and Retail …, 2019 - researchgate.net
… brand loyalty and customer purchase intention. In line … customer purchase intention. Finally,
the findings showed that brand loyalty has a significant effect on customer purchase intention

Understanding consumers' purchase intention for online paid knowledge: A customer value perspective

L Su, Y Li, W Li - Sustainability, 2019 - mdpi.com
… As customers play a key role in the sustainable development and success of the new …
purchase intention. Drawing on the cognitive–affective–conative framework and customer value …

[HTML][HTML] How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective

R Zheng, Z Li, S Na - Journal of Retailing and Consumer Services, 2022 - Elsevier
customer engagement on purchase intention and customer acquisition. From e-tailers’
perspective, this study explores how customer … both purchase intention and customer acquisition. …

Purchase intention for electric vehicles in China from a customer-value perspective

S Jiang - Social Behavior and Personality: an international …, 2016 - ingentaconnect.com
… to purchase EVs. In this study, I recruited a sample of 454 participants and explored which
factors affect customerspurchase intention for EVs. Results revealed that customers pay …

[PDF][PDF] The influence of e-service quality dimensions on customer satisfaction and purchase intention: An Indian e-market perspective

AS Faisal, R Haque, AK Pang, A Rahman… - Asian Journal of …, 2020 - ajtmr.com
… e-service quality dimensions, customer satisfaction and purchase intentions. Data from an
… This study suggests that to enhance customer satisfaction and purchase intentions, online …

How mobile in‐store advertising influences purchase intention: Value drivers and mediating effects from a consumer perspective

M Bues, M Steiner, M Stafflage… - Psychology & …, 2017 - Wiley Online Library
… their effect on customerspurchase intention. The influence … three value drivers increase
purchase intention. Surprisingly, … the strongest driver of purchase intention. An interaction effect …

[PDF][PDF] Evaluating the impacts of customer experience on purchase intention

A Nasermoadeli, KC Ling, F Maghnati - International Journal of …, 2013 - academia.edu
… , by emphasizing the different perspectives of customer experience, especially emotional
experience and social experience. In addition, the research findings provide certain …

Purchase intention of SUV category automobiles: determinant factors from the customer perspective

L Eberle, LH Cruz, GS Milan - BBR. Brazilian Business Review, 2021 - SciELO Brasil
… composed of 237 customers intending to purchase SUVs. … innovation, and purchase
intention. Brand credibility directly … innovation did not positively impact the purchase intention. …

[PDF][PDF] The effect of e-WOM on customer purchase intention

N Sa'ait, A Kanyan, MF Nazrin - International Academic Research …, 2016 - iarjournal.com
… From the managerial perspective, e-WOM among customer is very important as e-WOM
can affect them either in a positive or negative way. A positive e-WOM will influence …

Purchase intention of foreign products: A study on Bangladeshi consumer perspective

A Haque, N Anwar, F Yasmin, A Sarwar… - Sage …, 2015 - journals.sagepub.com
purchase intention of foreign products. However, religiosity leaves a significant negative effect
on the purchase intention … quality of foreign products in their purchase intention. The major …