… research involved testing some determinants or antecedents that reflect, directly or indirectly,
customer purchase intention, specifically in the online product purchase context, and that, …

… Referring to previous research related to influencer marketing, we add age as a control
variable. Besides, considering that income may have an impact on consumers' purchase intention…

… of the antecedents of social media marketing, brand loyalty and purchase intention. Furthermore…
the effect of social media marketing on brand loyalty and purchase intention. Finally, the …

… Despite the limitations of these frameworks, they do highlight two of the three antecedents
of luxury fashion goods purchase intention used in this study: perception and social influence. …

… variety of antecedent factors that potentially affect purchase intentions. Relationships are
established utilizing data collected in South Korea (an increasingly important consumer market) …

… online purchase experience were positively related to the customer online purchase intention.
… This study aims to analyze the effect of purchase intention on online shopping. Based on …

… This study considered the impact of five antecedents on consumers’ Halal brand purchase
intention. There may be others that should be considered in the future researches, for instance…

… purchase intention of an online shopper.Body esteem is also a significant antecedent to
purchase intention, … trial in strengthening the purchase intention in the virtual market space. The …

Purpose This paper aims to apply the concept of traditional branding constructs, ie brand
image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less …

… consumer intentions to adopt, specifically, battery electric vehicles. This paper complements
previous literature as it analyzes the antecedents of EVs purchase intentions based on three …