… to test social media ads factors affecting purchase intention. … customers and motivate them
to purchase their brands. Thus, … social media advertising that could predict purchase intention. …

… how marketing through social media platforms impacts on consumer purchase decision-making.
The constructs brand awareness, WOM and purchase intention are included because of …

… purchase decision. Hence, the purpose of this study is to examine the factors that influence
consumer purchase intention in social media … consumer purchase intention in social media …

… role on purchase intentions. Furthermore, this study found that positive E-WOM is positively
related to purchase intentions and has a greater effect on purchase intentions than ads. The …

… As a conclusion, some key factors that affect young consumers’ online purchase intention
through social media were identified in this study. The findings and discussions in this article …

… , 1991), this study examined the relationship between attitude toward social media pages
and future purchase intention from the brand in the context of the social media environment. …

… This research further seeks to understand the notion of social media influencers by …
between social media influencers and product can highly impact their purchase intention. …

… We demonstrate that C2C interactions on social media directly affect consumer purchase
intentions, and this influence is partially mediated by source and message factors. The findings …

… relationship of social media marketing and purchase intention among … impact of social media
marketing on purchase intention. … between social media marketing and purchase intention, …

… social media marketing activities and purchase intention … primary data source distributed
to social media users in Indonesia who … Social media marketing, trust, and brand image affect …