… sector of healthcare, with focus on the Bottom of Pyramid (BoP) in India, where the need for
better healthcare … focused on current healthcare practices, BoP rural healthcare practice, and …

… and their innovations in the health care domain for the BoP market in India. The first two …
on health care delivery mechanisms. These segments were chosen because, despite India …

… of three such social business ventures in healthcare in India, which are making a difference
in … is the published case studies of healthcare business ventures at the base of the pyramid. …

… healthcare service is one of the key challenges facing the rural and semi‐urban population
lying at base of the pyramid (BoP) in India… an emergence of healthcare service providers who …

… ill health, the initiative of private healthcare providers in resource-constrained areas could
result in a positive change by improving access to healthcare… in the healthcare sector targeting …

… Using a case study approach (Yin, 2009), this study analyzes four social enterprises
operating in the Indian healthcare sector. We adopted an abductive approach (Dubois & Gadde, …

… public health system in India is a three tiered pyramid-like structure consisting primary,
secondary, and tertiary healthcare … [5] In India also we see this trend reflected in the actual health …

… of the pyramid (BOP)’ in India and making healthcare services accessible to this segment. For
this purpose, a detailed study of the eHealth initiatives in India is … factors in India in order to …

… the entire business sector is grounded on certain assumptions. The telecom revolution in
India has … People at the bottom of our pyramid are brand conscious, connected, and open to …

… customers in India”. The questions are … of the health insurance sector in India and how it
has contributed to social inclusivity and improving healthcare access for the bottom of pyramid (…