The main objective of digitalizing the fashion industry was to attain sustainability through the
use of numerous digital tools while streamlining operations, production, and business of …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

The fashion industry is a lucrative market that generates revenue in the trillions through the
production and distribution of clothing, footwear, and various accessories. The apparel …

Business stakeholders have expressed a great deal of interest in the idea of boosting the
value of their companies by fusing them with the emerging metaverse notion. The metaverse …

This paper describes the impact of big data and machine learning (ML) on digital
transformation of the marketing industry and the challenges it faces from a data and …

The aim of this paper is to analyze how extended reality (formed by virtual and augmented
reality), and artificial intelligence are influencing the fashion field. During and after the …

Many businesses are attempting to transform their business operations & strategies by
adapting new technologies and selling trendy products on various platforms in the current …

The term “Metaverse” first used in Neal Stephenson's sci-fi book Snow Crash in 1992, refers
to a fusion of virtual and real existence. Nearly 30 years later, that definition is taking shape …

Digital transformation has been evolving drastically since the 1990s, with the birth of the
internet. This digital transformation makes several fictions into reality. Social networking like …

This paper aims to go deeper into how a firm executes digital transformation in marketing.
The experiences discussed in this article will give insight from a business practice …