Technological up gradations and changes in the overall economic scenario has changed
the overall dynamics of retail practices and consumer base. Professionals in organizations …

Digital technologies have tremendously evolved and become a part of daily life. This
constant evolution constitutes a major determinant of how consumers and organisations …

The twelfth meeting of the Royal Bank International Research Seminar took place at the
John Molson School of Business in Montreal, on September 21–23, 2017. The main topic of …

Marketers have recently witnessed an explosion of technology-based innovation that has
profoundly affected their management and strategy. This technology can be a gift–enabling …

Young adults are the consumer of the future. They have been described as 'the engine of
growth'over the next two decades and 'agents of change'in the world of marketing. Young …

The sheer volume of data on consumer behaviour and processes available to organisations
is unprecedented. Computers and smart devices such as smartphones, smart cars, smart …

This editorial presents special features of digitization in context with innovation. Digital
innovators go beyond new product development and emerging technologies. They change …

In the dynamic landscape of the contemporary business world, companies face an ever-
evolving set of challenges and opportunities in the realm of marketing. This research article …

Disruptive technologies refer to radical innovative products and services that change
consumer behavior and industry norms. In this context, the chapter explores how consumers …

Technological advancements are largely responsible for the intensified competitiveness
within the industry and the shift in consumers shopping and buying behavior. Global trends …