Purpose Enterprises are increasingly taking actionable steps to transform existing business
models through digital technologies for service transformation such as big data analytics …

Data-driven culture is considered to bring business-oriented cultural transformation to a firm.
It is considered to provide substantial dividends to the firms' product and process …

Digital innovation is not a technology in itself but businesses' ability to exploit digital
technology to resolve outmoded problems. Digital innovation is leveraging improvements or …

In contrast to the operational nature of business-to-consumer (B2C) enterprises, business-to-
business (B2B) organizations emphasizes offering specialized products and services to their …

Purpose Business processing organizations are continuously focusing on customer
knowledge management (CKM) due to the competitive business environment. CKM is being …

This paper proposes that the relationship between business analytics and innovative
performance is somewhat more complex than originally thought, as firms still struggle to …

Abstract Big Data Analytics (BDA) is an emerging phenomenon with the reported potential to
transform how firms manage and enhance high value businesses performance. The …

While past studies proposed the role of big data analytics (BDA) as one of the primary
pathways to business value creation, current knowledge on the link between BDA and …

Business analytics has the potential to deliver performance gains and competitive
advantage. However, a theoretically grounded model identifying the factors and processes …

To survive in a dynamic and hyper-competitive business environment, firms are compelled
to simultaneously introduce incremental and radical innovations. While it is recognised that …