Abstract Electronic Customer Relationship Management (ECRM) is a marketing strategy that
integrates all business activities for attracting and retaining customers over the internet to …

The widespread use of the web technology presents an opportunity for business to use the
Internet as a tool for electronic customer relationship management (e-CRM). Despite …

Business is moving online, not as a matter of choice, but as a matter of necessity. The use of
the Internet as a channel for commerce and information presents an opportunity for business …

One of the key developments in marketing has been the advent of electronic customer
relationship management (e-CRM) systems, designed primarily to create and manage long …

Advancement IT encourage a change of human behaviour in the shopping, especially in the
online store/ecommerce. The objective of this study is to determine the successful indicators …

One of the most influential services provided in recent years, which have brought dramatic
changes in the social system of different countries, are Internet and Web services. The …

The proliferation of eCRM and its alarming failure rate call for a better understanding of the
relationship between eCRM and its immediate objective: customer satisfaction. In this paper …

Electronic customer relationship management (ECRM) is a comprehensive business and
marketing strategy for attracting and retaining customers over the internet. The proliferation …

The advent of internet has led to the application of electronic services in enhancing the
customer relationship management. E-CRM integrates IT in internal organization in …

Electronic consumer relationship management (E-CRM) features are among the main
factors contributing to the success of any ecommerce Web sites. E-CRM programmes and …