Banking industry has been among the major victim of the information and communication
technology advancement. One of the major changes that banking industry has beheld is the …

Customer relationship management can help companies build lasting relationships with
their customers. Today, CRM has dramatically changed because the internet can be used …

In the current scenario, the entire Middle East is witnessing drastic digitalization, and
consumer behavior is also widely affected by the technological development. This has …

Small company has a relatively simple e-CRM to improve their customer relationships and
information gathering management to create competitive advantage. The use of e-CRM for …

Abstract Electronic Customer Relationship Management (ECRM) plays an important role in
the process of managing the activity of an e commerce websites. The implementation of e …

Purpose This paper aims to analyze the effects of organizational factors on electronic
customer relationship management (e-CRM) successful implementation …

This study examined the impact of E-CRM on customer loyalty with the mediating effect of
customer satisfaction in the banking industry. Customer satisfaction is important for loyalty …

To survive in the e-retail business, current online retailers should compete with others to
retain their customers. Tremendous efforts are required to meet the expectations of …

Customer relationship management (CRM) is a comprehensive business and marketing
strategy that integrates technology, process, and all business activities around the customer …