The development of e-business and intensified competition in online environment made e-
marketing activities and especially customer satisfaction an important part of these …

In this paper, we address electronic commerce Customer Relationship Management (e-
CRM) from the perspective of five IS research areas. Our purpose is to define a model to …

While remembering that customer relationship management (CRM) is an enterprise-wide
activity and that the new e-channels are just part of the marketing mix, this paper describes …

This study examines the impacts of E-‐‑CRM features on customer satisfaction and
perceived usefulness as a mediator variable within e-‐‑commerce sector of Turkey. E …

In this era of globalization and cut throat competition, the fast changing economic
environment is witnessing a paradigm shift. The existence and success of any organization …

Purpose The purpose of this paper was to examine the relationship between electronic
customer relationship management (E-CRM) and customer satisfaction through the …

The continuous and rapid development of information and communication technology (ICT)
influenced the operations and services provided by the banking sector. Many financial …

Internet and other developing computing and communicative techniques have redesigned
the way of commerce, erased old boundaries of time, place and have shaped novel …

The rationale behind conducting this study is to evaluate the impact of E-CRM (used by
customer relationship officer and web portal) on customer satisfaction that further helps in …