In this era of globalization and cut throat competition, the fast changing economic
environment is witnessing a paradigm shift. The existence and success of any organization …

Internet and other developing computing and communicative techniques have redesigned
the way of commerce, erased old boundaries of time, place and have shaped novel …

The continuous and rapid development of information and communication technology (ICT)
influenced the operations and services provided by the banking sector. Many financial …

The rapid growth of eCRM and its alarming failure rate call for a greater insight into the
relationship between eCRM and its direct objective: customer satisfaction and customer …

This paper undertakes a comprehensive analysis of the cutting-edge maneuvers in
Electronic Customer Relationship Management e-CRM in an e-commerce context …

The rationale behind conducting this study is to evaluate the impact of E-CRM (used by
customer relationship officer and web portal) on customer satisfaction that further helps in …

The objective of this study is to appraise the impact of electronic customer relationship
management in creating customer loyalty in Parsmodir Khazar Enterprise. This study is …

The purpose of this paper is to investigate the impact of E-CRM on Organizational
Performance. The Information technology plays an important role in the organizational …

Electronics customer relationship management (E-CRM) is a business and marketing
strategy that analyzes about consumer's needs and behavior in order to create an effective …