Multiple social media in the workplace: Contradictions and congruencies

E Forsgren, K Byström - Information Systems Journal, 2018 - Wiley Online Library
In this paper, we report an investigation on the use of multiple social media in knowledge
work and explore the contribution of activity theory for such a study. As social media are …

Use of social media by companies to reach their customers.

S Bhanot - SIES Journal of Management, 2012 - search.ebscohost.com
Abstract Facebook, Twitter and YouTube: to some people these are just social networking
sites used by college students with more empty calories than real content. Known …

What's your social media strategy?

J Wilson, PJ Guinan, S Parise - 2011 - ir.vnulib.edu.vn
The article discusses four social-media strategies used by corporations, as gleaned from an
analysis of over 1,100 companies. Some firms such as consumer-products maker Clorox …