Social scientists have long been interested in the diffusion of innovations—the process by
which new ideas, behavior, and practices spread between persons, organizations, and even …

Diffusion of innovations theory attempts to explain how new ideas and practices spread
within and between communities. The theory has its roots in anthropology, economics …

The spreading of innovations among individuals and organizations in a social network has
been extensively studied. Although the recent studies among the social computing and data …

Network theory-based interventions could be particularly effective for promoting technology
adoption when information friction serves as the major obstacle to technology diffusion. To …

Social relationships channel information, influence, and access to scarce resources. As a
consequence, social networks—the patterns of these relationships across the members of a …

Research on networks and innovation has experienced a rapid growth in social sciences
since the beginning of the century. The large production of papers on networks and …

Historical and comparative social scientists are increasingly interested in explaining the
spread of innovations—which social scientists commonly refer to as diffusion and, broadly …

Economic and sociological theories increasingly highlight the importance of social networks
for the diffusion of technological innovations. However, while it is generally agreed that …

Theories of innovation diffusion no longer focus exclusively on explaining the rate at which
innovations diffuse or the sequence in which they are adopted. They also focus on …

The role of social networks in promoting the diffusion of innovations is widely recognised,
but networks are used more as a vague metaphor than an analytic concept. In this chapter …