Generative artificial intelligence

L Banh, G Strobel - Electronic Markets, 2023 - Springer
Recent developments in the field of artificial intelligence (AI) have enabled new paradigms
of machine processing, shifting from data-driven, discriminative AI tasks toward …

What do we mean by GenAI? A systematic mapping of the evolution, trends, and techniques involved in Generative AI

F García-Peñalvo, A Vázquez-Ingelmo - 2023 - reunir.unir.net
Artificial Intelligence has become a focal point of interest across various sectors due to its
ability to generate creative and realistic outputs. A specific subset, generative artificial …

The potential of generative artificial intelligence across disciplines: Perspectives and future directions

KB Ooi, GWH Tan, M Al-Emran… - Journal of Computer …, 2023 - Taylor & Francis
In a short span of time since its introduction, generative artificial intelligence (AI) has
garnered much interest at both personal and organizational levels. This is because of its …

Creative Computing and Harnessing the Power of Generative Artificial Intelligence

S Shukla - Journal Environmental Sciences And Technology, 2023 - jest.com.pk
Generative artificial intelligence (AI) has emerged as a powerful tool for creative computing,
enabling the generation of novel and diverse content across various domains. In this paper …

From scarcity to abundance: Scholars and scholarship in an age of generative artificial intelligence

M Grimes, G Von Krogh, S Feuerriegel… - Academy of …, 2023 - journals.aom.org
Generative artificial intelligence (AI) refers to a class of machine learning technologies that
have the capability to generate new content that resembles human-created output, such as …

[PDF][PDF] Nudging creativity in digital marketing with generative artificial intelligence: Opportunities and limitations

P Kowalczyk, M Röder, F Thiesse - 2023 - researchgate.net
Generative artificial intelligence (AI) achieves remarkable results in the form of synthetic
images, texts, audio, or even video. Therefore, it is particularly suited to nudge creative tasks …

[PDF][PDF] Generative AI and its transformative value for digital platforms

M Wessel, M Adam, A Benlian, F Thies - Journal of Management …, 2023 - jmis-web.org
Generative AI, which refers to artificial intelligence (AI) algorithms that generate original
outputs based on prompt inputs, has the potential to fundamentally transform the way people …

Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing

R Wahid, J Mero, P Ritala - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Generative artificial intelligence (AI) represents a new generation of AI technologies that
produces new digital content based on user-inserted prompts (De Cremer et al., 2023). Via …

Generative artificial intelligence: Trends and prospects

M Jovanovic, M Campbell - Computer, 2022 - computer.org
Generative Artificial Intelligence: Trends and Prospects Toggle navigation IEEE Computer Society
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[PDF][PDF] Generative AI: Unlocking the future of fashion

H Harreis, T Koullias, R Roberts, K Te - McKinsey & Company, 2023 - avdt.ch
As this season's fashion weeks wrap up in London, Milan, New York, and Paris, brands are
working to produce and sell the designs they've just showcased on runways—and they're …