Product-service system (PSS) design focuses on customer value and satisfaction more than
traditional product or service design, and pays much attention to making improvement …

Importance–performance analysis (IPA) is a simple but effective means of assisting
practitioners in prioritizing service attributes when attempting to enhance service quality and …

Importance-performance analysis (IPA) is a simple but effective means of assisting
practitioners in prioritizing service attributes when attempting to enhance service quality and …

Importance–performance analysis (IPA) is a popular customer-driven tool that enables
companies to understand market competition and identify improvement priorities for various …

The importance–performance analysis (IPA) model has been widely used as the primary
tool for customer satisfaction management. IPA is a 2-D matrix analysis based on the …

Importance–performance analysis (IPA) is a simple and effective technique that can assist
practitioners in prioritizing customer attributes when enhancing service quality and customer …

Purpose–This paper aims to present and compare a new method, improvement gap
analysis (IGA), with two different versions of importance-performance analysis (IPA)–original …

Importance–performance analysis (IPA) is a simple and effective technique that can be
applied to guide quality-based marketing strategies and can assist practitioners in …

Companies that want to maintain or raise profits in today's competitive market need to keep
a thumb to the pulse of customer opinion, and need to be prepared to make changes to …

Importance–performance analysis (IPA) is a decision-support tool used in prioritizing quality
improvements of products/services. Recently, back-propagation neural network (BPNN) …