As social media attract increasing attention from executives and find varied applications in
different industries, research on the subject has been investigating the antecedents …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …

Social media has become an online platform for businesses to market products/services and
to manage customer relationships. While more and more small businesses have jumped on …

The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Social media plays an important part in the digital transformation of businesses. This
research provides a comprehensive analysis of the use of social media by business-to …

Organizations often face challenges with the adoption and use of new information systems,
and social media is no exception. In this exploratory case study, we aim to identify internal …

Social media are privileged vehicles to generate rich data created with unprecedented multi-
faceted insights to drive faster ideation and commercialisation of client-centric innovations …

The strategic use of Social Media can leverage innovation, relationships with customers,
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …

Despite social media's increasing use in industrial markets to foster business outcomes,
empirical evidence on its use among firms collaborating for innovation is equivocal. Using …