Social media is a growing phenomenon and have the biggest impact on organizations'
continual communication with customers and the public. It also plays increasingly important …

Social media usage among organizations is growing tremendously. Organizations are now
building and maintaining social media public pages to improve their social network salience …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Social media plays a significant role in business performance and creates two-way
communication between customers and businesses. This review presents a comprehensive …

Social media is becoming more and more popular as a medium for marketing and
promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as …

Social media plays an important part in the digital transformation of businesses. This
research provides a comprehensive analysis of the use of social media by business-to …

This study investigates the antecedents and impact of social media usage in organizations.
This study uses the technology, organization, and environment framework and includes …

Purpose Online social media has become an important marketing communication tool for
entrepreneurs and their customers because of its ability to simplify various constraints in the …

Today, internet technology and social media has become a common practice for
businessmen. Social media usage has now become a trend and is the most popular digital …