The Role of social media marketing in improving marketing performance for smes during the covid-19 pandemic: a literature review
The presence of social media affects the marketing strategies for all businesses. This study
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …
Antecedents and consequences of the process of customer engagement through social media: an integrated conceptual framework
Over the last decades, the internet and IT enabled services have risen tremendously in
importance. The ways through which people exchange information and how individuals …
importance. The ways through which people exchange information and how individuals …
Social media usage in business decision-making: the case of Malaysian small hospitality organisations
AK Siti-Nabiha, N Nordin, BK Poh - Asia-Pacific Journal of Business …, 2021 - emerald.com
Purpose The purpose of this paper was to examine how small-and medium-sized hospitality
organisations engage with social media and how social media data are used by their …
organisations engage with social media and how social media data are used by their …
Impacts of social media in restaurant businesses: A case study of restaurants based on Oulu region
M Timilsina - 2017 - theseus.fi
Social media's acceptance rate has been increasing day by day. All kinds of business are
adopting social media as crucial tool for implementing business and marketing strategies …
adopting social media as crucial tool for implementing business and marketing strategies …
Why and how are social media used in a B2B context, and which stakeholders are involved?
S Andersson, N Wikström - Journal of Business & Industrial Marketing, 2017 - emerald.com
Purpose This study aims to explore why and how business-to-business (B2B) companies
use social media and which users and stakeholders they communicate with …
use social media and which users and stakeholders they communicate with …
Studying the antecedents and outcome of social media use by salespeople using a MOA framework
P Guenzi, EJ Nijssen - Industrial Marketing Management, 2020 - Elsevier
The innovative impact of digital technologies on sales forces is largely unexplored.
Particularly, the understanding of drivers of social media use by salespeople remains …
Particularly, the understanding of drivers of social media use by salespeople remains …
Understanding the Challenges of Social Media Users: Management Students' Perspectives in Two Asian Countries
The primary objective of this study is to discover the challenges faced by social media users.
To this end, the researchers first designed a scale and then asked 272 individuals from …
To this end, the researchers first designed a scale and then asked 272 individuals from …
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
SC Chen, CP Lin - Technological forecasting and social change, 2019 - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …
marketing events. Individuals and companies both create fan pages on online platforms and …
Usage and effectiveness of social media marketing in Egypt: An organization perspective
WG Marzouk - Jordan Journal of Business Administration, 2016 - platform.almanhal.com
Social media is changing the way information is communicated to and from people around
the world. The rapid use of social media is changing the way firms respond to consumer's …
the world. The rapid use of social media is changing the way firms respond to consumer's …
Using social media for competitive business outcomes: An empirical study of companies in China
Purpose The purpose of this paper is to examine the drivers, practices, and outcomes of
social media use in the management of organizational supply chain. Design/methodology …
social media use in the management of organizational supply chain. Design/methodology …