Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

Since Internet usage has been increasing so much in the last 15 years, and particularly in
the last 10 years, many companies have found new possibilities to promote their products …

The dramatic growth of the internet has led to the emergence of two important phenomena:
social media and online search engines. In business context, social media is a new …

Social media is a multifaceted phenomenon that significantly affects business competence
mainly because of spearheading the evolutionary process. The primary purpose of the …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

Purpose–A great deal has been written recently in the practitioner press about the strategic
importance and usage of social media. However, as practitioners only release limited …

This research effort addresses the role of social media marketing activities, the compatibility
with latest technology availability and perceived ease of use of social media and …

Technological innovation can help a business gain maximum profits. Previous studies have
proven that social media is vital for improving performance, but research gaps remain. This …

Social media and its impact on business-to-business marketing have received significant
attention from practitioners and researchers. Social media has also impacted the selling …