Purpose–The purpose of this paper is to assess the existing advertising practices in
Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology …

Purpose This paper aims to explore people's beliefs towards Islamic advertising.
Design/methodology/approach Being exploratory in nature, this paper applies qualitative …

Purpose The purpose of this paper is to develop, measure and empirically validate the
promotional techniques adopted by Islamic banks and the effect of these methods on …

Purpose The purpose of this paper is to examine the level of understanding of Islamic
banking concepts and the factors that influence Islamic banking adoption in Malaysia, based …

This article explores the awareness and satisfaction of Islamic bank customers in Malaysia
with respect to the banks’ marketing practices and effectiveness which differentiate them …

Purpose–This research paper aims to explore the perceptions of Muslim consumers of the
degree of compliance of Malaysian businesses to Islamic marketing practices and …

Banking has earned a significant place in our lives. Banking influences us individually as
well as collectively, as a society. Individually, we benefit from the personal products offered …

Purpose–The purpose of this study is to synthesize the existing research on Islam and
advertising with the perspective of the Salafi authority of Saudi Arabia. This study is an …

Purpose–The rapid growth of Islamic banking in Malaysia warrants banking institutions
being more proactive and innovative in marketing their products. The purpose of this paper …

This study aimed at recognizing the effect of promotion strategy in the Jordanian Islamic
banks on a number of customers. To accomplish the objective of this study, the researcher …