AI-based digital marketing strategies—a review

BR Arun Kumar - … and Information Technologies: Proceedings of ICICIT …, 2021 - Springer
Artificial Intelligence (AI) techniques are applied for customer data and that can be analyzed
to anticipate customer behaviour. The AI, the big data and advanced analytics techniques …

AI-driven marketing: Transforming sales processes for success in the digital age

KK Sharma, M Tomar, A Tadimarri - Journal of Knowledge Learning and …, 2023 - jklst.org
In the era of digital transformation driven by disruptive technologies, organizations are
striving to overcome challenges and enhance customer value through innovative solutions …

[PDF][PDF] Transformation of marketing decisions through artificial intelligence and digital marketing

K Zaman - Journal of Marketing Strategies, 2022 - pdfs.semanticscholar.org
Artificial Intelligence (AI) is ornamental to the strategic decisions of consumers and its
competitive nature and has rapidly transformed the dynamics of the emerging digital world …

The Efficacy of Artificial Intelligence in Making Best Marketing Decisions

M Jhaveri, A Chirputkar, P Ashok - … International Conference on …, 2023 - ieeexplore.ieee.org
Internet of Things (IoT), Blockchain, Data Analytics, Artificial Intelligence, and Machine
Learning have revolutionized the way businesses run. AI, the most recent of these disruptive …

[PDF][PDF] Strategic framework for leveraging artificial intelligence in future marketing decision-making

N Hicham, H Nassera, S Karim - Journal of Intelligent …, 2023 - researchgate.net
Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

How businesses of any size can use AI in a digital marketing strategy

M Broadhurst - Applied Marketing Analytics, 2022 - ingentaconnect.com
In recent years it has been said that data is the new oil and marketing departments have
never had much data to work with. At the same time, big tech companies are investing huge …

[PDF][PDF] How digital marketing along with artificial intelligence is transforming consumer behaviour

M Khatri - International Journal for Research in Applied Science …, 2021 - researchgate.net
This report highlights the role of AI in digital marketing to change consumer behaviour. It
relates the technical aspects of modern technology with digital marketing and their use …

A survey on the use of artificial intelligence (AI)-enabled techniques in digital marketing

SP Paul, S Aggarwal, S Jha - AIP Conference Proceedings, 2022 - pubs.aip.org
It is no doubt that now a day's Artificial intelligence (AI) is anemergent technology in the
digital marketing industry. Commercial Artificial Intelligence (AI) is an important topic for …

How artificial intelligence can improve digital marketing

L Pereira, D Tomás, Á Dias… - … Journal of Business …, 2023 - inderscienceonline.com
Recent technological advances have allowed the growth of digital marketing, creating the
challenge of big data. AI emerges to deal with this paradigm and marketing becomes a …

The Future Impact of Technological Developments on Digital Marketing Through Artificial Intelligence

K Guru, S Raja, J Sasiganth, DK Sharma… - Proceedings of Second …, 2022 - Springer
Digital marketing includes a combination of marketing activity and implication of computer
science to optimise the activity of advertisement and sales generation. In this study a …