In the era of digital transformation driven by disruptive technologies, organizations are striving to overcome challenges and enhance customer value through innovative solutions …
K Zaman - Journal of Marketing Strategies, 2022 - pdfs.semanticscholar.org
Artificial Intelligence (AI) is ornamental to the strategic decisions of consumers and its competitive nature and has rapidly transformed the dynamics of the emerging digital world …
M Jhaveri, A Chirputkar, P Ashok - … International Conference on …, 2023 - ieeexplore.ieee.org
Internet of Things (IoT), Blockchain, Data Analytics, Artificial Intelligence, and Machine Learning have revolutionized the way businesses run. AI, the most recent of these disruptive …
N Hicham, H Nassera, S Karim - Journal of Intelligent …, 2023 - researchgate.net
Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and artificial intelligence have each impacted how businesses operate. The most recent example …
M Broadhurst - Applied Marketing Analytics, 2022 - ingentaconnect.com
In recent years it has been said that data is the new oil and marketing departments have never had much data to work with. At the same time, big tech companies are investing huge …
M Khatri - International Journal for Research in Applied Science …, 2021 - researchgate.net
This report highlights the role of AI in digital marketing to change consumer behaviour. It relates the technical aspects of modern technology with digital marketing and their use …
It is no doubt that now a day's Artificial intelligence (AI) is anemergent technology in the digital marketing industry. Commercial Artificial Intelligence (AI) is an important topic for …
Recent technological advances have allowed the growth of digital marketing, creating the challenge of big data. AI emerges to deal with this paradigm and marketing becomes a …
K Guru, S Raja, J Sasiganth, DK Sharma… - Proceedings of Second …, 2022 - Springer
Digital marketing includes a combination of marketing activity and implication of computer science to optimise the activity of advertisement and sales generation. In this study a …