People are getting smarter and more selective to use quality healthcare services concerning
with sustainability of their mental and physical health. Understanding the behavioral patterns …

The use of cutting-edge technologies in the market is actively drawing the attention of
marketing scholars because of its huge advantages in business such as sustainable …

Purpose The recent pandemic of COVID-19 has posed challenges for delivering essential
and desirable health-care services for the masses. Digital health-care services initiated by …

This review article aimed to assess the existing literature regarding the digital transformation
of healthcare in the digital economy. The review employed narrative synthesis. Moreover …

The purpose of this study is to analyze the digital transformation of service quality in the
health industry in the era of disruption and society 5.0. This research method is a literature …

According to Arni and Laddha (1), the healthcare industry was under great pressure due to
the emergence of COVID-19. The COVID-19 pandemic has had devastating effects on the …

The purpose of this study is to analyze the impact and challenges of digital marketing in
health care industries during the digital era and covid-19 pandemic. The research method is …

Introduction: Hospitals know smart users better through digital marketing than traditional
marketing. The goal of hospital marketing is to assess and understand potential patients' …

Effective Healthcare Facility Management (HFM) remain a crucial concern for high quality
built healthcare sectors, both in the public and private areas. The anticipated resource …

To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …