As omnichannel retailing becomes a more prominent and pervasive shopping method,
customers' retail experiences are also changing. A key factor in developing customer loyalty …

Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …

Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this
study is to analyze the potential effects of omnichannel retailing properties on customer …

In omni-channel retailing, this article draws on the theory of customer experience to research
channel choice when consumers stay at different shopping stages. Through theoretical …

Although the customer experience is a key factor in helping firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …

In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …

In recent years, delivering a superior seamless experience (SE) for customers has become
one of the most crucial aspects of omnichannel marketing for omnichannel retailers …

Purpose This study considers perceived enjoyment and attitude consistency as internal
states of consumers in an omni-channel environment. This study aims to investigate the …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

This research work was designed to investigate the changing dynamics of the retail
landscape driven by omnichannel retailing, and to determine the effects on the omnichannel …