Purpose The purpose of this study is to examine the structural relationships between the
dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion) …

The rapid development of virtual reality (VR) technology offers opportunities for a
widespread consumption of VR tourism content. It also presents challenges to better …

Creating and delivering memorable experiences for tourists constitute the essence of
tourism and tourism management. Technological developments, such as virtual reality (VR) …

This qualitative research note reports two neglected themes in research on virtual reality
tourism experiences, ie its potentially addictive nature and temporary sense of isolation …

Purpose This study aims to investigate the effect of virtual reality experience quality on
destination visit intention and virtual reality travel intention through the technology …

Virtual reality has become a more common phenomenon in both destination marketing and
on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic …

Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism.
Drawn upon a presence perspective and a process theory, this research aims to explore …

In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

Although virtual tourism (VT) has been touted as an effective alternative or transitional
solution to tourism, few researches have been conducted on how to maintain and enhance …

Although virtual reality (VR) has been found to be more effective in tourism marketing
compared to traditional methods, few scholars have explored whether VR has any negative …