Purpose Hotel industry is witnessing a radical change as a result of technology interaction
such as artificial intelligence (AI) in service tasks. As a result of this transformation, the …

Artificial Intelligence (AI) is the most recent technological trend that is increasingly being
integrated into our daily lives. AI is used in a variety of fields. As a result, one of the most …

Purpose This study aims to offer an overview of hospitality and tourism research on artificial
intelligence (AI) and its impact on the industry. More specifically, this study examines …

Purpose–Artificial intelligence (AI) adoption is critical in the age of digital technology. This
review article aims to evaluate the literature on AI in the hospitality industry. Method–A …

This study examines the impact of artificial intelligence (AI)(Personalized Guest Experience,
Chatbots and Virtual Assistants, Revenue Management, Operational Efficiency, Fraud …

The growth of technology has resulted in the use of state-of-the-art systems such as artificial
intelligence (AI) and robot-based applications and services in the hotel industry. Recently …

As the most disruptive technologies, Artificial Intelligence (AI) has been considered as a
reliable tool in processing data to enhance business performance. Along with the increasing …

Purpose Artificial intelligence (AI) is increasingly becoming part of the hospitality industry. In
times of staff shortages, AI used in the industry can have advantages, but it also brings with it …

In the past few years, the hospitality industry has undergone a substantial transformation,
primarily attributable to the rapid proliferation and adoption of artificial intelligence (AI) …

Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to
examine how AI will change the future of the hospitality and tourism industry. By integrating …