This study aims to bridge the gap in inconsistent findings on the use of social media
technology to enhance firm performance through business network power and market entry …

Purpose The purpose of this study is to develop a structural equation model to explain the
complex relationship between social network and firm performance by introducing the …

Technological innovation can help a business gain maximum profits. Previous studies have
proven that social media is vital for improving performance, but research gaps remain. This …

Purpose This paper aims to propose and test a research model that links social media
usage with networking capabilities on the commercialization performance …

Purpose: This study intends to analyze the effect of competitor pressure and customer
pressure on social media technology use and the value of the business network and their …

The purpose of this paper is to investigate the relationship between strategic business
network and business performance among SME manufacturing firms in Malaysia. Moreover …

This study examines the effect of social media richness on business performance, mediated
by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and …

Social media technology as borderless media has made it easier for small and medium-
sized businesses (SMEs) to interact with their customers. The application of social media …

This study examined social media's role in various levels of research, development, and
performance within enterprises in Kuwait. The research incorporated four inductive case …

Purpose This study aims to examine the relationship between social network ties (SNT) and
successful retail business (SRB), as well as the effect of the moderating variable of proactive …