P Tarsakoo, P Charoensukmongkol - ASEAN Journal of …, 2019 - researchgate.net
This research examines the contribution of marketing capabilities to the social media business performance of Thai firms. The outside-in and inside-out capabilities of Day …
J DeLeon, LW Brown - Journal of Strategy and Management, 2023 - emerald.com
Purpose This study applies traditional strategic management concepts to firms operating in digital environments. Specifically, this study examines the role of social media (SM) in the …
MM Irbo, AA Mohammed - African Journal of Business …, 2020 - academicjournals.org
Information communication technology has plenty of benefits to society. Social media being the product of information technology have become an essential tool for marketers at a very …
Purpose The purpose of this paper is to examine the impact of social media marketing on new venture performance utilizing Structure-Conduct-Performance (SCP) theory …
E Ardyan - Journal of Research in Marketing and …, 2018 - emerald.com
Purpose This study aims to examine an empirical evidence of the relationship between relational capital, network competence and market entry capabilities on marketing …
K Mukul, N Pandey, GK Saini - Asia Pacific Journal of Marketing and …, 2022 - emerald.com
Purpose This study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues …
The alternative to developing a business is to use social media optimally supported by optimal employee performance. The purpose of this study is to determine the effect of social …
BM Nilasari, F Jasfar, AS Wahyudi - Am. Res. J. Bus. Manag, 2019 - academia.edu
The purpose of this research is to examine the influence of interactivity, cost effectiveness, compatibility through social media usage and the implications toward organizational …
The growing number of fast food brands has amplified the intense competition in fast food industry. The striking change in customer life style for fast food consumption creates …