The development of Internet technology can affect firm value through the use of social media
by business people. Nowadays, social media affect businesses of all sizes in several …

This research examines the contribution of marketing capabilities to the social media
business performance of Thai firms. The outside-in and inside-out capabilities of Day …

Purpose This study applies traditional strategic management concepts to firms operating in
digital environments. Specifically, this study examines the role of social media (SM) in the …

Information communication technology has plenty of benefits to society. Social media being
the product of information technology have become an essential tool for marketers at a very …

Purpose The purpose of this paper is to examine the impact of social media marketing on
new venture performance utilizing Structure-Conduct-Performance (SCP) theory …

Purpose This study aims to examine an empirical evidence of the relationship between
relational capital, network competence and market entry capabilities on marketing …

Purpose This study explores the relevance of social capital resources generated through
networks to address the marketing challenges of startups. It looks into the marketing issues …

The alternative to developing a business is to use social media optimally supported by
optimal employee performance. The purpose of this study is to determine the effect of social …

The purpose of this research is to examine the influence of interactivity, cost effectiveness,
compatibility through social media usage and the implications toward organizational …

The growing number of fast food brands has amplified the intense competition in fast food
industry. The striking change in customer life style for fast food consumption creates …