The use social media and employee performance in MSMEs development: Glass noodle home industry Manjung Indonesia

AZ Rozikin, S Indartono, S Sugiharsono - Jurnal Economia, 2019 - journal.uny.ac.id
The alternative to developing a business is to use social media optimally supported by
optimal employee performance. The purpose of this study is to determine the effect of social …

[PDF][PDF] The effect of interactivity, cost effectiveness, and compatibility on the use of social media and its implications for organizational performance

BM Nilasari, F Jasfar, AS Wahyudi - Am. Res. J. Bus. Manag, 2019 - academia.edu
The purpose of this research is to examine the influence of interactivity, cost effectiveness,
compatibility through social media usage and the implications toward organizational …

The role of social media marketing activities on customer equity drivers and customer loyalty

VA Anggraini, A Hananto - AFEBI Management and Business …, 2020 - journal.afebi.org
During the past few years, adoption of e-commerce in Indonesia has been increasing along
with other trends in information, communication and technology sector such as widespread …

[PDF][PDF] The role of social media marketing on building brand equity (An insight of fast food industry of Pakistan)

MH Riaz, MH Ahmed, DS Akhtar - International Journal of …, 2019 - pdfs.semanticscholar.org
The growing number of fast food brands has amplified the intense competition in fast food
industry. The striking change in customer life style for fast food consumption creates …

The Impact of Social Media and Innovation Strategy on the Marketing Performance of Small and Medium Sized Enterprises (Smes) in Bekasi City, Indonesia

W Winarso, J Sinaga, F Syarief, DT Untari… - International Journal of …, 2023 - agora.edu.es
THE IMPACT OF SOCIAL MEDIA AND INNOVATION STRATEGY ON THE MARKETING
PERFORMANCE OF SMALL AND MEDIUM SIZED ENTERPRISES (SMEs) In Page 1 Intern …

[引用][C] The impact of social media on knowledge creation, innovation, and performance in small and medium enterprises

MM Moy, ER Cahyadi, E Anggraeni - Indonesian Journal of Business and …, 2020

[引用][C] Antecedents of the Utilization of Social Media and its Impact on Micro and Small Enterprises Performances

Y Sari, A Hidayatulloh - Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 2019

[PDF][PDF] Social customer relationship management capabilities and customer relationship performance: moderating role of social media (face-book) usage among …

K Jermsittiparsert, J Sutduean, T Sriyakul - Opcion, 2018 - researchgate.net
Social media emerged as most influential phenomenon since few years, and organizations
need to reconsider their strategies due to significant influence over the goals achievement …

Influence of brand equity on brand performance: role of brand reputation and social media

SA Qalati, L Wenyuan, G Kwabena… - … Journal of Research …, 2019 - papers.ssrn.com
The dynamic variations in lifestyle, living standards, increasing education, and growing trend
of outing in mid-nights not only welcome the multinational brands in the country. In fact, the …

[引用][C] Dampak Orientasi Kewirausahaan dan Pemasaran Media Sosial terhadap Kinerja Pemasaran (Studi Empiris Pada UMKM Sub Sektor Kreatif di Kota Pontianak …

L Heng - MABIS, 2022