H Hasyim, J Simarmata… - International Journal of …, 2022 - growingscience.com
This study aims to bridge the theoretical gap in the relationship of business ability to build relationships with marketing performance in the digital economy era, marked by the …
This article analyzes how social media use improves MSMEs' marketing performance by integrating uses and gratification theory and entrepreneurship theory. Data collection used …
The strategic use of Social Media can leverage innovation, relationships with customers, and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …
The mixed results of social media impacting on businesses have motivated this research to understand the best practices affecting the brand equity of a company utilizing the social …
S Kavisekera, N Abeysekera - Management & Marketing Journal, 2016 - mnmk.ro
Social Media is a prominent marketing tool profoundly used by E-Businesses to draw the attention of the online target audience that could be converted to direct traffic. However, the …
OA Adegbuyi, FA Akinyele, ST Akinyele - International Journal of Social …, 2015 - core.ac.uk
The purpose of this study is to examine the effect of social media marketing on small scale business performance. In today's social media driven environment, it is essential that small …
The creative industry which growing rapidly nowadays is the creative industry based digital technology. However, the growth of the business of digital creative industry in Indonesia has …
M Miqdad, SA Oktaviani - The Journal of Asian Finance, Economics …, 2021 - academia.edu
This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and …
P Sasatanun… - International Journal of …, 2016 - inderscienceonline.com
The present study investigated some antecedents and outcomes associated with the social media use intensity for customer relationship management (CRM), using the survey data …