This study is intended to further investigate this issue and gain a better understanding of
how the Internet, especially social media, can really affect ecosystems and operations of …

This study aims to bridge the theoretical gap in the relationship of business ability to build
relationships with marketing performance in the digital economy era, marked by the …

This article analyzes how social media use improves MSMEs' marketing performance by
integrating uses and gratification theory and entrepreneurship theory. Data collection used …

The strategic use of Social Media can leverage innovation, relationships with customers,
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …

The mixed results of social media impacting on businesses have motivated this research to
understand the best practices affecting the brand equity of a company utilizing the social …

Social Media is a prominent marketing tool profoundly used by E-Businesses to draw the
attention of the online target audience that could be converted to direct traffic. However, the …

The purpose of this study is to examine the effect of social media marketing on small scale
business performance. In today's social media driven environment, it is essential that small …

The creative industry which growing rapidly nowadays is the creative industry based digital
technology. However, the growth of the business of digital creative industry in Indonesia has …

This article aims to explore the contribution of social media value to a company's financial
performance in a digital environment economy since the awareness of companies and …

The present study investigated some antecedents and outcomes associated with the social
media use intensity for customer relationship management (CRM), using the survey data …